Fender’s first apparel brand, “F IS FOR FENDER”, launched alongside the opening of the flagship store, introduces a fresh way to enjoy music—not just for players, but for music lovers worldwide. By embracing the concept of “wearing music,” this apparel line redefines the connection between music and fashion.

We uphold three core values: High Quality: Crafting detail-oriented products with designs that spark the creativity of those who wear them. Made in Japan: Each product is proudly crafted in Japan, leveraging its carefully curated production background and global reputation for excellence.

Small Quantity Production: By prioritizing limited production, we avoid unnecessary inventory and ensure our products reach the hands of those who truly value them. “F IS FOR FENDER” offers a unique fusion of music and fashion, delivering an inspired experience from Japan to the world.